The best part is that creating a calculator doesn't have to be difficult or time-consuming. It's a highly useful tool that can help your readers save time and money in their daily lives. The calculator is one of the most common lead magnets out there, and for good reason. Value-based and content-based: It requires some sort of action from your prospects in order to claim their prize (such as downloading an e-book or signing up for a webinar).Ĭontent-based lead magnets: It requires no action on the part of the prospect however, these types of lead magnets often come with additional benefits (like an ebook or free trial period) that allow recipients receive more value from their free gift than just access to exclusive content. There are many different types of lead magnets, but they can be broken down into two main categories: The most important reason why you need a lead magnet is that it helps you build your brand and differentiate yourself from other businesses in the space. You can also use it to generate leads for your business by offering something of value (like an ebook) in exchange for an email address. You can use the lead magnet to grow your list and build your business. It could be a free ebook, report, checklist, or any other digital resource. For example, if you wanted to sell dog treats online, you could create an eBook called "15 Things You Never Knew About Dog Treats." That eBook would be your lead magnet-something that people would want so much that they'd sign up for your newsletter just to get it.Ī lead magnet is something that you give to people in exchange for their email addresses. In this post, we'll talk about what a lead magnet is and why you need one in your business!Ī lead magnet is a piece of content that you give away for free in exchange for contact information from interested parties. ![]() ![]() In fact, when HubSpot analyzed more than 130 lead magnets in 2017, they found that ten of them account for 53,000 (77% of shares on Facebook, Twitter, and LinkedIn combined). ![]() Every successful business owner uses these simple marketing tactics to grow their email lists and attract new customers. When I was helping my client set up their digital marketing plan, the first thing I did was set up a lead magnet. If you're looking to grow your business, there's one thing you need to know: lead magnets are the best way to get new customers.
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